About

Local strength. Global power.


Y&R is one of the most iconic marketing communications brands in the world with 189 offices in 93 countries.
We operate as a Global Boutique. That means offices with deep roots and relevance in their local markets.
And the ability to come together as a network to build cultural capital for our clients’ brands all around the world.

David Sable

Global CEO

Leslie Sims

CCO

Yusuf Chuku

CSO

Lara Griggs

COO

  • David Sable
    Global CEO
  • Leslie Sims
    CCO
  • Yusuf Chuku
    CSO
  • Lara Griggs
    COO

 

Our Approach

Y&R offers full service capabilities to build campaigns and strategies that drive business for our clients' brands.
Our expertise brings together deep local insights, industry leading creative and market-leading strategy and production.

BRAND STRATEGY | BRANDED CONTENT | COMMUNICATIONS PLANNING | RESEARCH |
PRODUCTION | BRANDING AND IDENTITY | SOCIAL STRATEGY | MEASUREMENT AND ANALYTICS |
BRAND ACTIVATION | EXPERIENTIAL MARKETING | INTEGRATED CAMPAIGNS

Y&R's BAV Group is a global strategic consultancy with expertise in customer insights as well as corporate, brand and marketing strategies.

Using BrandAsset® Valuator, a proprietary brand management tool and global database of consumer perceptions of brands, BAV® informs strategic and creative development for clients that drive brand consideration, usage, sales and ultimately, shareholder value.

Learn More

If data gives the facts, eXploring helps construct the story.

eXploring is our proprietary approach to insights through cultural immersion. It takes research from behind the focus group mirror and out into the world to find the simple human truths that connect brands and people.

Our Approach

Y&R offers full service capabilities to build campaigns and strategies that drive business for our clients' brands.
Our expertise brings together deep local insights, industry leading creative and market-leading strategy and production.

BRAND STRATEGY | BRANDED CONTENT | COMMUNICATIONS PLANNING | RESEARCH | PRODUCTION | BRANDING AND IDENTITY | SOCIAL STRATEGY | MEASUREMENT AND ANALYTICS | BRAND ACTIVATION | EXPERIENTIAL MARKETING | INTEGRATED CAMPAIGNS

Y&R's BAV Group is a global strategic consultancy with expertise in customer insights as well as corporate, brand and marketing strategies.

Using BrandAsset® Valuator, a proprietary brand management tool and global database of consumer perceptions of brands, BAV® informs strategic and creative development for clients that drive brand consideration, usage, sales and ultimately, shareholder value.

Learn More

If data gives the facts, eXploring helps construct the story.

eXploring is our proprietary approach to insights through cultural immersion. It takes research from behind the focus group mirror and out into the world to find the simple human truths that connect brands and people.

Our Clients