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Our Approach

Y&R offers full service capabilities to build campaigns and strategies that drive business for our clients' brands.
Our expertise brings together deep local insights, industry leading creative and market-leading strategy and production.


Brand Strategy | Branded Content | Communications Planning | Research | Production | Branding and Identity | Social Strategy | Measurement and Analytics | Brand Activation | Experiential Marketing | Integrated Campaigns

Y&R and BAV

BrandAsset Valuator (BAV) is Y&R’s proprietary global database and brand management tool. It is the world’s largest database of consumer’s brand perceptions, capturing data from over 50,000 global brands across 50+ countries.  

BAV monitors the brand data points that matter, evaluating how brands create momentum and drive consumer passion. By understanding and exploring a brand’s strengths and challenges against the fundamental dynmaics of its category, BAV provides unique insights into a brand’s role in an evolving cultural marketplace.

Y&R and BAV


BrandAsset Valuator (BAV) is Y&R’s proprietary global database and brand management tool. It is the world’s largest database of consumer’s brand perceptions, capturing data from over 50,000 global brands across 50+ countries.  

BAV monitors the brand data points that matter, evaluating how brands create momentum and drive consumer passion. By understanding and exploring a brand’s strengths and challenges against the fundamental dynmaics of its category, BAV provides unique insights into a brand’s role in an evolving cultural marketplace.

Exploring

12107991 10153632688634304 3815902062898611391 n“If you want to understand how a lion hunts, don’t go to the zoo…” eXploring is our unique approach to building effective brand strategy through human insight. It takes us beyond the focus group and out into the world to engage and build relationships with people. If data gives the facts, eXploring helps construct the story.

Through eXploring, Y&R strategists have immersed themselves into the lives of people around the world – they have worked the counter for retail brands in New York, cooked chapatis in Delhi, renovated homes in Canada, and done laundry for families in London. These experiences help us find the simple human truths that connect brands and consumers.